From Erin, founder of With Purpose:

I first met West Herford, a managing partner at On Ideas, in 2009 when I moved to Charleston, SC. I had recently graduated with a Masters in Communication and wanted to move into a market research role, but had no experience. West gave me a shot by referring me to a group trying to assess the financial feasibility of launching a new gym and thus launched my career as a market researcher. I am certain I am not the only person whose career West has launched.

More than four years later I called West again, this time with a very different request. My son, Sam, had recently been diagnosed with a type of terminal brain cancer called DIPG. After the initial shock wave cleared, my husband and I began asking WHY? Why couldn’t modern medicine save our 2-year-old son? Why were there no options for treatment? Why was there no hope? The answers to those questions presented themselves with a little research. Childhood cancers are underfunded, both at a governmental and private level. Because of this, only 3 new treatments have been FDA approved in the last 30 years for ALL forms of childhood cancer. In other words, Sam was being offered the same course of treatment I would have been prescribed had I been diagnosed at his age.  We were shocked by the state of treatment for childhood cancer treatment in the US and decided to fight the only way we could…by raising money for research and ensuring future children have access to better options than we did. 

Having worked in market research I knew branding and a web presence were not just important, they were essential to the long-term success of our infant organization. I called West with no real expectations, just hoping to start a dialogue about what we needed to do to be effective. The response I got was overwhelming; On Ideas wanted to help us with branding, web development and social media planning pro bono!  Just 6 months after the idea for the nonprofit was sketched on a napkin, With Purpose became a beautifully branded organization with a fully functional, brilliantly designed website thanks to West and his gifted team at On Ideas.